This study explores the short-term impact of exposure to violent mass media
content while accounting for personality (i.e. trait-aggression) and situa
tional factors (e.g. responsibility for actions). Following exposure to eit
her a violent or nonviolent movie, participants reported their perceptions
of violent interpersonal incidents described in four written scenarios. The
findings revealed that respondents' aggressive dispositions and sex mediat
ed the impact of media violence on subsequent perceptions of violent, inter
personal conflicts. Specifically, high trait-aggressive individuals general
ly displayed more callous and hostile tendencies in their perceptions of in
terpersonal conflicts than low trait-aggressive individuals. Moreover, high
trait-aggressive males were found to be most extreme in reporting aggressi
ve thoughts and actions. Surprisingly, the data did not support the hypothe
sis that exposure to a violent movie would have a negative impact on viewer
s. Berkowitz's cognitive-neoassociationistic theory [Berkowitz, L. (1984).
Some effects of thoughts on anti-social and prosocial influences on media e
ffects: a cognitive-neoassociation analysis. Psychological Bulletin, 95, 41
0-427; Berkowitz, L. (1990). On the formation and regulation of anger and a
ggression: a cognitive-neoassociation analysis. American Psychologist, 45,
494-503; Jo, E. & Berkowitz, L. (1994). A priming effect analysis of media
influences: an update. In J. Bryant & D. Zillman, Media effects: advances i
n theory and research (pp. 43-60). Hillsdale, NJ: Erlbaum] is employed to a
ccount for this discrepancy. Suggestions for future research are provided.
(C) 2001 Elsevier Science Ltd. All rights reserved.