Although the parent discipline of sport psychology is psychology, the deliv
ery of sport psychology services has its main roots in physical education a
nd sports science (motor learning and control, skill acquisition). Thus, sp
ort psychologists may look more like coaches than they look like clinicians
or counselors. In this article, the authors trace the evolution of sport p
sychology services and contrast the temporal, spatial, and delivery issues
of applied sport psychology with more mainstream counseling and clinical ps
ychology. The looser boundaries of sport psychologist practice have both be
nefits and dangers, and the authors offer some examples to professional psy
chologists who are thinking of expanding their delivery of service to athle
tes and coaches.