The authors evaluated whether completing a multi-item assessment of smoking
craving (the Questionnaire of Smoking Urges [QSU]) promoted increases in s
moking craving. A sample of 39 regular smokers was randomly assigned to 1 o
f 3 manipulations (each of 3 min duration): (a) complete the QSU-Brief (10
items), (b) complete a noncraving questionnaire that was structurally ident
ical to the QSU-Brief (scale-based control), and (c) a time-based control.
Participants responded to an oral question assessing their degree of cravin
g immediately before and after the manipulations, Results indicated that th
e QSU did not promote increases in craving compared to the 2 control condit
ions. Despite continuing debate over the most appropriate self-report measu
re of craving, investigators who use the QSU-Brief can be reasonably sure t
hat the scores that result are not biased due to reactivity effects.