Aims. This research examined the performance of a broad range of measures p
osited to relate to smoking craving. Design. Heavy smokers and tobacco chip
pers, who were either deprived of smoking or not for 7 hours, were exposed
to both smoking (a lit cigarette) and control cues. Participants. Smokers n
ot currently interested in trying to quit smoking (n = 127) were recruited.
Heavy smokers (n = 67) averaged smoking at least 21 cigarettes/day and tob
acco chippers (n = 60) averaged 1-5 cigarettes on at least 2 days/week. Mea
surements. Measures included urge rating scales and magnitude estimations,
a rating of affective valence, a behavioral choice task that assessed perce
ived reinforcement value of smoking, several smoking-related judgement task
s and a measure of cognitive resource allocation. Findings. Results indicat
ed that both deprivation state and smoker type tended to affect responses a
cross these measurement domains. Conclusions. Findings support the use of s
everal novel measures of craving-related processes in smokers.