This article describes the organization, curriculum, and outcomes for New S
tories/New Cultures, an activity-based program,for after-school enrichment
in five schools in the low-income neighborhood near a major American univer
sity. The program encourages students (70% Hispanic-American, 30% African-A
merican) to experience themselves as producers of culture, not just as cons
umers. Its methods include (a) creative team use of video equipment and oth
er expressive media and (b) lessons about media literacy (i.e., making crit
ical choices about images and activities depicted in popular culture and co
mmercials). Outcome measures with the cohort of fifth and sixth graders sup
port the programs occupation-based philosophy. They show that students are
more likely to experience themselves as building skills when engaged in act
ivities that are both challenging and enjoyable. The students reported grea
test engagement and enjoyment in activities that were creative, team-based,
and involving media production. These same activities were correlated with
increased self-esteem. The term direct cultural intervention is used to de
scribe the application of occupational principles and critical perspectives
to provide a population with conceptual tools and skills for interpreting
and successfully navigating the social world.