Should advertising be allowed on JANET?

Considers one possible strategy for ensuring JANET's continued growth and d evelopment, namely to introduce advertising on JANET web pages. Despite thi s strict policy of no commercial activity on JANET, a few passive advertise ments are in fact permitted. Research into the feasibility of advertising w as conducted by interviewing and by questionnaire. Key players involved in this topic and a number of JANET users were questioned. The best solution t o the problem would be to allow Higher education institutions (HEIs) the ch oice of paying for an advert-free JANET or receiving a free JANET with adve rts. However, there would probably be more resistance on the part of HEIs t o paying for JANET than keeping the service free of charge but containing a dvertisements. Therefore, it is recommended that advertising be placed on J ANET for a trial period. During this period, reactions from users and the H EIs should be gathered.