Responsible alcohol service programmes have evolved in many countries along
side a general increase in the availability of alcohol and a greater focus
on the prevention of alcohol-related road crashes. They also recognize the
reality that a great deal of high-risk drinking and preventable harm occurs
in and around licensed premises or as drinkers make their way home. Early
US efficacy studies of programmes which trained managers and barstaff to li
mit customers' levels of intoxication and prevent drink driving showed prom
ise. Studies of effectiveness of these programmes in the wider community, a
nd in the absence of the enforcement of liquor laws, found little benefit.
The data will be interpreted as suggesting that, in reality, skills deficit
s in the serving of alcohol are not a significant problem compared with the
motivational issue for a commercial operation of abiding by laws that are
rarely enforced and which are perceived as risking the goodwill of their be
st customers. Australian, UK and US experiences with liquor law enforcement
by police will be discussed along with outcomes from the Australian invent
ion of Alcohol Accords, informal agreements between police, licensees and l
ocal councils to trade responsibly. It will be concluded that the major tas
k involved in lifting standards of service and preventing harm is to instit
utionalize legal and regulatory procedures which impact most on licensed pr
emises. A number of strategies are suggested also for creating a political
and social climate which supports the responsible service of alcohol and th
ereby supports the enactment and enforcement of appropriate liquor laws.