Survey techniques such as contingent valuation have been used extensively b
y environmental economists to develop an understanding of consumer preferen
ces for environmental goods. On the basis of such techniques, recommendatio
ns have been formulated in relation to environmental policy. However, the e
xposure of weaknesses in this method has led economists to look to other in
formation-gathering approaches which might enhance, and/or complement, envi
ronmental valuation. One such approach is that of 'citizens' juries' (CJs).
A CJ consists of a small group of people, selected to represent the genera
l public rather than any interest group or sector, which meets to deliberat
e upon a policy question. This approach may complement traditional approach
es to data gathering on public preferences for environmental goods and serv
ices by addressing some of the concerns that have been voiced regarding exi
sting methods. First, CJs may be useful in tackling the problem of informat
ion provision, and concerns relating to the level of understanding of the r
espondent. Second, CJs may be a means of addressing the 'citizen value vers
us consumer value' argument in environmental valuation. Third, CJs may help
researchers understand how participants construct their values. Fourth, th
is approach allows sustainability issues to be addressed explicitly. The au
thors also discuss a number of problems associated with CJs and conclude wi
th examples from two recent juries on environmental issues which were held
in Scotland, and make recommendations on how environmental economists might
utilise this tool.