The aim of this study was to evaluate a community-based health promotion pr
ogramme in terms of changing: (i) attitudes with respect to a healthy lifes
tyle; (ii) behaviour with respect to access to health-related information;
and (iii) attitudes and health literacy regardless of socioeconomic status.
In this programme, 20 people are selected every 2 years in each municipali
ty from the lay people of the community, and they are designated as members
of a 'community leaders' committee' by the Mayor. They, as a group, have o
pportunities to gain knowledge about and skills in healthy lifestyles, and
undertake voluntary activities to serve the community. A programme interven
tion sample (INT group) was selected from programme participants from 13 mu
nicipalities in the greater Tokyo area. A questionnaire survey was carried
out with the INT group and a general population group (REF group). The data
obtained for female respondents, aged 30-59 years, in the two sample popul
ations (n = 662 and 1361, respectively) were analysed using the chi (2) tes
t, the Kruskal-Wallis test and multivariate log-linear methods. Another que
stionnaire was given to female programme participants (n = 200) to identify
any changes since the start of their participation. The results showed tha
t the people in the INT group were pursuing healthier lifestyles than those
in the REF group; current non-smokers who performed physical exercise and
who ate meals regularly paid more attention to a healthy lifestyle and were
more interested in the relationship between food and health. From the INT
and REF groups, 22 and 4% of people, respectively, frequently obtained info
rmation from health professionals, and 29.8 and 10.8%, respectively, were s
atisfied with their access to health-related information. Results of multiv
ariate log-linear analysis showed that significantly more people in the INT
group were doing exercise, eating meals regularly, paying attention to nut
ritional balance and to food additives, were interested in health, and were
satisfied with access to health information, after excluding the effects o
f age and socio-economic factors (p < 0.05). The results also showed positi
ve changes after the implementation of the programme. These findings indica
ted that the people in the INT group were significantly more likely to purs
ue a healthier lifestyle and to have greater health literacy than those in
the REF group, regardless of socio-economic status. In conclusion, this com
munity participation approach, employing a committee style, was effective i
n improving health-related behaviour and in promoting health literacy while
overcoming socio-economic variation.