A strong measurement tradition has produced useful knowledge about individu
al differences in abilities. interests. personality, and work environments.
Vocational psychologists apply this knowledge to assist persons develop th
eir potential or overcome difficulties, and we assist people develop plans,
make decisions, and pursue goals by employing products of research on deci
sion making. plans. goals, and feedback. The historical strengths delivered
of our research ethos are diminishing today as opinion substitutes for evi
dence, complex explanations are sought rather than eschewed, and postmodern
confusion encroaches on vocational psychology. The Balkanization of the la
rger discipline contributes to this weakening. The integrity of vocational
psychology is threatened by poorly trained "career professionals" and by th
e World Wide Web, which facilitates the delivery of career assistance witho
ut measurement or scientific foundation. Nevertheless. the field's foothold
in colleges and universities, the world's population diversity, and the ne
ed for people to play ever more productive roles in the economy position th
e field to renew its momentum. In seizing these opportunities we should (a)
renew our linkages with kindred fields: (b) embrace the goals of individua
ls, employers, and social groups; (c) restore training in psychological mea
surement: and (d) select and train students who will pursue science in the
service of organizational goals and human welfare. (C) 2001 Academic Press.