This article extends the Calvert-Wittman, candidate-location model by allow
ing one candidate to have a valence advantage over the other, due to, say,
superior character, charisma, name recognition, or intelligence. Under some
fairly weak assumptions, I show that when one candidate has a small advant
age over the other, this alters equilibrium policy positions in two ways. F
irst, it causes the disadvantaged candidate to move away from the center. S
econd, and perhaps more surprising, it causes the advantaged candidate to m
ove toward the center. I also show that, under some fairly weak assumptions
, for all levels of the valence advantage, the advantaged candidate chooses
a more moderate position than the disadvantaged candidate. Empirical studi
es of congressional elections by Fiorina (1973) and Ansolabehere, Snyder, a
nd Stewart (2001) support this result.