Doing it both ways - experimental practice and heuristic context

Psychologists can learn from the procedural conventions of experimental eco nomics. But the rationale for those conventions must be examined and unders tood lest they become constraints. Field referents and the choice of heuris tic, matter for behavior, This theme unites the fields of experimental psyc hology and experimental economics by the simple fact that the object of stu dy in both cases is the same.