Investors in People: what is it all about?

Recently, there has been a proliferation of press releases from organizatio ns recognized as Investors in People including the BDTA, the DPB, the BDA a nd many individual dental practices. (1,2) Indeed, the number of dental pra ctices recognized as Investors in People has more than doubled in the last six months. What is this sudden interest in Investors in People within the dental profession all about? This article is a guide to what the Investors in People (IiP) standard is, what relevance it has to dental practice and w hat benefits can be gained from working towards this standard. I have used my own experiences in gaining the standard in our dental practice to act as an example throughout the article.