Managing transformation in the public polymedia enterprise: Amalgamation and synergy in Finnish public broadcasting

The authors analyze the value transformation process in Finnish public broa dcasting in the late 1990s. This analytic focus emphasizes relations and dy namics that link a market multiplicity (political, open, popular, and profe ssional) with management arenas (institutional, strategic, business, and op erative). Correspondence and contradiction are featured aspects of the valu e transformation process. Two paradoxes (amalgamation and synergy) highligh t the dialectical nature of value negotiation framing the modern public pol ymedia enterprise in Scandinavia.