Unethical behavior is important to study because it may have an adverse inf
luence on organizational performance. This paper is an attempt to better un
derstand why individuals behave as they do when faced with ethical dilemmas
. We first explore the definition, theories and models of ethical behaviors
and accountability. This discussion of societal ethics and accountability
as forms of social control segues into a discussion of how accountability m
ay influence ethical behaviors. Based on the business ethics and accountabi
lity literatures, we suggest a number of research questions and hypotheses
that need to be tested, as well as an appropriate research strategy.