The role of recoupment in predatory pricing analyses

Authors
Citation
Cs. Hemphill, The role of recoupment in predatory pricing analyses, STANF LAW R, 53(6), 2001, pp. 1581-1612
Citations number
42
Categorie Soggetti
Law
Journal title
STANFORD LAW REVIEW
ISSN journal
00389765 → ACNP
Volume
53
Issue
6
Year of publication
2001
Pages
1581 - 1612
Database
ISI
SICI code
0038-9765(200107)53:6<1581:TRORIP>2.0.ZU;2-F
Abstract
Predatory pricing occurs when a company cuts its price in order to drive ou t or discipline a competitor and enjoy higher profits from reduced competit ion. Predatory pricing suits are seldom successful undercurrent doctrine. O ne major difficulty is that to succeed, a plaintiff must show "recoupment:" the likelihood that an alleged predator will enjoy high-enough profits fro m reduced competition to make its anti-competitive price cut worthwhile. This Note examines the proper role of recoupment, arguing that the optimal recoupment test is "narrow" and "deep," compared to the test commonly under stood by courts and commentators. First, recoupment is best understood as a narrow, structural analysis of the market in question. Where courts use an alleged predator's conduct in addition to structure to discern recoupment, this practice produces perverse results. Second, economic research over th e past twenty years suggests additional structural features, not previously considered by courts, that can deepen the inquiry into structure. A narrow -but-deep recoupment test is largely consistent with Supreme Court preceden t.