Given the potential negative ramifications of infidelity, it is not surpris
ing that researchers have attempted to delineate its root causes. Historica
lly, descriptive approaches have simply identified the demographics of who
is unfaithful and how often. However, recent developments in both evolution
ary and investment-model research have greatly furthered understanding of i
nfidelity, The field could gain additional insight by examining the similar
ities of these prominent approaches.