Rl. Wolf et al., Knowledge, beliefs, and barriers relevant to colorectal cancer screening in an urban population: A pilot study, FAM COMM H, 24(3), 2001, pp. 34-47
A sample of 115 urban, working-class, predominantly minority men and women
was interviewed by telephone to assess knowledge, beliefs, and barriers rel
evant to colorectal cancer (CRC) and CRC screening. More than half (53.9%)
were unable to name a CRC screening test. Misconceptions were common. Dispe
lling inaccurate beliefs, establishing an individual's preference for fecal
occult blood tests or flexible sigmoidoscopy, and helping individuals take
a proactive role in the receipt of CRC screening are important goals for h
ealth education efforts aimed at increasing rates of CRC screening. Partici
pants' willingness to engage in detailed telephone conversations about CRC
and CRC screening was encouraging.