Formative research techniques were used to develop a tailored health commun
ication nutrition intervention for Latinas and their families. Members of t
he target community were recruited to participate in focus groups, depth in
terviews, and participant observations, Women, in particular, were observed
preparing meals in their homes and purchasing groceries. The objective was
to identify variables that could be used for targeting, segmenting, and ta
iloring the intervention. Results from these efforts were used to develop a
theory-based intervention, which is described at the conclusion of the art
icle.