Nutrition communication for a Latino community: Formative research foundations

Citation
Gx. Ayala et al., Nutrition communication for a Latino community: Formative research foundations, FAM COMM H, 24(3), 2001, pp. 72-87
Citations number
27
Categorie Soggetti
Public Health & Health Care Science
Journal title
FAMILY & COMMUNITY HEALTH
ISSN journal
01606379 → ACNP
Volume
24
Issue
3
Year of publication
2001
Pages
72 - 87
Database
ISI
SICI code
0160-6379(200110)24:3<72:NCFALC>2.0.ZU;2-0
Abstract
Formative research techniques were used to develop a tailored health commun ication nutrition intervention for Latinas and their families. Members of t he target community were recruited to participate in focus groups, depth in terviews, and participant observations, Women, in particular, were observed preparing meals in their homes and purchasing groceries. The objective was to identify variables that could be used for targeting, segmenting, and ta iloring the intervention. Results from these efforts were used to develop a theory-based intervention, which is described at the conclusion of the art icle.