This essay offers a defence of the non-cognitivist approach to the interpre
tation of moral judgments as disguised imperatives corresponding to social
rules. It addresses the body of criticism that faced R.M.Hare, and that cur
rently faces moral antirealists, on two levels, by providing a full semanti
c analysis of evaluative judgments nd by arguing that anti-realism is compa
tible with moral aspiration despite the non-existence of obligations as the
externalist imagines them. A moral judgment consists of separate descripti
ve and prescriptive components and is to be understood as a declarative sta
tement prefaced by an 'ideality operator'. Moral beliefs are genuinely repr
esentational, but their truth conditions can only be stated with reference
to imaginary ideal worlds. Moral judgments are neither confirmed nor verifi
ed but alternative moral positions are preferentially endorsed and adopted
by individual agents on the basis of their perceived all-things-considered
optimality. High aspiration moralities are normally very costly to agents i
n terms of their prudential and aesthetic interests, but they are theoretic
ally as eligible as the adoption of other, less demanding sets of rules.