Three experiments examined the hypothesis that social isolation of wea
nling rats potentiates hedonic processes by examining the consumption
of sucrose solutions. In the first experiment no differences in consum
ption were found between socially reared rats and isolation-reared rat
s allowed to consume sucrose in a familiar test apparatus. In a second
experiment socially-reared rats and isolation-reared rats were food a
nd water deprived. Again, no differences in consumption were found. Ln
a third experiment socially reared and isolation-reared rats were all
owed to consume sucrose presented in either an ascending or descending
order of concentration. When given sucrose in an ascending order of p
resentation isolation-reared rats consumed significantly more sucrose
than socially reared rats. This suggests that isolation-rearing increa
sed the effects of positive contrast, and is consistent with other obs
ervations of increased incentive motivation in isolates. (C) Elsevier
Science Inc.