In this study, we propose an alternative technique for estimating the cost
of equity capital. Specifically, we use a discounted residual income model
to generate a market implied cost-of-capital. We then examine firm characte
ristics that are systematically related to this estimate of cost-of-capital
. Ve show that a firm's implied cost-of-capital is a function of its indust
ry membership, B/M ratio, forecasted long-term growth rate, and the dispers
ion in analyst earnings forecasts. Together, these variables explain around
60% of the cross-sectional variation in future (two-year-ahead) implied co
sts-of-capital. The stability of these long-term relations suggests they ca
n be exploited to estimate future costs-of-capital. We discuss the implicat
ions of these findings for capital budgeting, investment decisions, and val
uation research.