New media and market competition: A niche analysis of television news, electronic news, and newspaper news in Taiwan

Authors
Li, SCS
Citation
Scs. Li, New media and market competition: A niche analysis of television news, electronic news, and newspaper news in Taiwan, J BROADC EL, 45(2), 2001, pp. 259-276
Citations number
33
Categorie Soggetti
Communication
Journal title
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
ISSN journal
08838151 → ACNP
Volume
45
Issue
2
Year of publication
2001
Pages
259 - 276
Database
ISI
SICI code
0883-8151(200121)45:2<259:NMAMCA>2.0.ZU;2-H
Abstract
With the rapid development of communication technologies, Taiwan's news mar ket has undergone a great transformation. Adopting niche theory from organi zational ecology, this study analyzed competition among three news media in Taiwan. A telephone survey was conducted to examine the level of perceived gratification provided by television news, electronic news, and newspaper news. The findings showed that strong competition exists between newspapers and television news, and that television news has gained superiority over newspapers.