A look at mass and computer mediated technologies: Understanding the rolesof television and computers in the home

Authors
Morrison, M Krugman, DM
Citation
M. Morrison et Dm. Krugman, A look at mass and computer mediated technologies: Understanding the rolesof television and computers in the home, J BROADC EL, 45(1), 2001, pp. 135-161
Citations number
41
Categorie Soggetti
Communication
Journal title
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
ISSN journal
08838151 → ACNP
Volume
45
Issue
1
Year of publication
2001
Pages
135 - 161
Database
ISI
SICI code
0883-8151(200124)45:1<135:ALAMAC>2.0.ZU;2-W
Abstract
The multi-channel, multi-option television and the personal computer are tw o media technologies that have dramatically altered the home media environm ent. New media technologies have the capacity to create new media use patte rns and blur the lines between entertainment and information. This study ex amines the social role of new media technologies in the home relative to: ( 1) social facilitation; (2) rule making; (3) shifting/expanding media use; and, (4) attitudes toward media technologies.