Me. Thatcher et Jr. Oliver, The impact of technology investments on a firm's production efficiency, product quality, and productivity, J MANAG I S, 18(2), 2001, pp. 17-45
For over a decade, empirical studies in the information technology (IT) val
ue literature have examined the impact of technology investments on various
measures of performance. However, the results of these studies, especially
those examining the contribution of IT to productivity, have been mixed. O
ne reason for these mixed empirical findings may be that these studies have
not effectively accounted for the impact of technology investments that in
crease production efficiency and improve product quality on firm productivi
ty. In particular, it is commonly assumed that such investments should lead
to gains in both profits and productivity. However, using a closed-form an
alytical model we challenge this underlying assumption and demonstrate that
investments in certain efficiency-enhancing technologies may be expected t
o decrease the productivity of profit-maximizing firms. More specifically,
we demonstrate that investments in technologies that reduce the firm's fixe
d overhead costs do not affect the firm's product quality and pricing decis
ions but do increase profits and improve productivity. In addition, we demo
nstrate that investments in technologies that reduce the variable costs of
designing, developing, and manufacturing a product encourage the firm to im
prove product quality and to charge a higher price. Although this adjustmen
t helps the firm to capture higher profits, we show that it will also incre
ase total production costs and will, under a range of conditions, decrease
firm productivity. Finally, we show that the direction of firm productivity
following such investments depends upon the relationship between the fixed
costs of the firm and the size of the market.