We propose the leading couplings, in an alpha' expansion, of D-branes to Ra
mond-Ramond (RR) potentials in a constant NS-NS B-field for an arbitrary ch
oice of noncommutative parameter. The proposal is motivated by some string
amplitude computations. The zero momentum couplings are topological in natu
re and include Elliott's formula involving the noncommutative Chem characte
r. The finite momentum couplings are given by smearing the zero momentum op
erators along an open Wilson line. Comparisons between the RR couplings in
different descriptions lead to a better understanding of the field redefini
tions between gauge field variables (the Seiberg-Witten map) and help const
rain alpha' corrections. In particular we recover the Seiberg-Witten map co
njectured by one of the authors in hep-th/0011125. We also discuss the dyna
mics of the transverse scalar fields and find evidence for a new derivative
-driven dielectric effect. (C) 2001 Elsevier Science B.V. All rights reserv
ed.