The activity of drugs on receptors can be visualized in appropriate systems
. However, for comparisons of activity to be made, these effects must be qu
antified. The common currency for this quantitation is the dose-response cu
rve. Thus, the shape, location (along the concentration axis), and maximal
asymptote of dose-response curves are used to quantify drug activity and co
mparisons to mathematical models of receptors are made to describe mechanis
m of action. This review cites examples of where these quantitative procedu
res yield information beyond what is readily apparent through observation o
f the data and thus support the use of quantitative methods to maximize the
information gained from experiments.