CONTRASTING ATTRIBUTES OF PREVENTIVE HEALTH INNOVATIONS

This research employed diffusion of innovations theory to contrast thr ee different preventive health interventions by their innovation attri butes. The authors gathered self-report data from organizational membe rs within a new organizational form, the contractual network of the Ca ncer Information Service, a geographically dispersed federal governmen t health information program. Innovation attributes were rate differen tially, depending on the nature of the specific intervention, suggesti ng important theoretical and policy implications.