Social norms that induce us to reward or punish people not for what they di
d to us but for what they did to other members of one's group have long bee
n thought as sine qua non sociological and thus impossible to explain in te
rms of rational choice. This article shows how social norms can be deductiv
ely derived from principles of (boundedly) rational choice as mechanisms th
at are necessary to stabilize behaviors in a large class of evolutionary ga
mes.