The results of research into attitudes show clearly that the knowledge, the
attitudes and views of our society towards psychiatric topics strongly inf
luence practical psychiatric services. Those affected report that they are
confronted with a high degree of prejudice and exclusion which considerably
inhibits their recovery, their integration and their quality of life even
today. Especially people with schizophrenic illnesses are affected by stigm
atisation and exclusion. These are not just caused by a lack of information
. Prejudices and misconceptions are deeply rooted in our cultural tradition
. The negative consequences for the treatment and way of life of those affe
cted are such that Asmus Finzen spoke of a "second illness" which may be ca
used by stigmatisation. Set against the background of the vulnerability-str
ess-paradigm, the social consequences can result in stressors. Disadvantage
s in terms of societal participation, negative assessments and humiliating
discrimination can undermine self-esteem, ability to cope and compliance an
d thereby hinder the recovery process and strengthen remaining marks of the
illness. Since there is extensive informed understanding about these probl
ems, the discussion focuses increasinlgy on questions about what psychiatry
and those working in psychiatry can contribute to reverse this negative at
titude. This is the aim, for example, of the World Psychiatric Association'
s international awareness campaign, which uses modern communication techniq
ues to try to counter the myths and misunderstandings surrounding the schiz
ophrenic illness and its name. The study being introduced here was carried
out in conjunction with the Society for Mental Health Tyrol. It was attempt
ed to discover how information should be conveyed in order to change the at
titudes of school pupils. on the basis of these results, we have begun to o
ffer information sessions in schools throughout the Tyrol.