In fall 1996, the University of Colorado at Boulder instituted a ban on bee
r sales at football games. To evaluate the effects of the ban, the authors
collected two types of data: first, they examined the effects of the ban on
game-day security incidents; second, they looked at survey data from seaso
n ticket holders and students. They administered the surveys after the firs
t two postban seasons to assess ticket holders' attitudes about the new pol
icy. The incident data they found indicated dramatic decreases in arrests,
assaults, ejections from the stadium, and student referrals to the judicial
affairs office following the ban. Survey data also indicated moderately ne
gative attitudes about the ban among students and some season ticket holder
s. However, all fans were likely to renew their tickets regardless of their
attitudes toward the policy. The study illustrates what can be achieved wh
en alcohol is eliminated from a setting that frequently fosters disorderly
and aggressive behaviors.