This article reviews the incredible growth of electronic commerce (e-commer
ce) and presents ethical issues that have emerged. Security concerns, spamm
ing, Web sites that do not carry an "advertising" label, cybersquatters, on
line marketing to children, conflicts of interest, manufacturers competing
with intermediaries online, and "dinosaurs" are discussed. The power of the
Internet to spotlight issues is noted as a significant force in providing
a kind of self- regulation that supports an ethical e-commerce environment.