People can be inaccurate at matching unfamiliar faces shown in high-quality
video images, even when viewpoint and facial expressions are closely match
ed. However, identification of highly familiar faces appears good, even whe
n video quality is poor. Experiment 1 reported a direct comparison between
familiar and unfamiliar faces. Participants who were personally familiar wi
th target items appearing on video were highly accurate at a verification t
ask. Unfamiliar participants doing the same task performed very inaccuratel
y. Familiarity affected discriminability, but not bias. Experiments 2 and 3
showed that brief periods of familiarization have little beneficial effect
unless "deep" or "social" processing is encouraged. The results show that
video evidence can be used effectively as a probe to identity when the face
s shown are highly familiar to observers, but caution should be used where
images of unfamiliar people are being compared.