Da. Griffith et Mg. Harvey, Executive insights: An intercultural communication model for use in globalinterorganizational networks, J INT MARK, 9(3), 2001, pp. 87-103
Global competitiveness is predicated on creating strong interorganizational
networks. Successful development and administration of interorganizational
networks is derived from effective intercultural communication efforts foc
used on developing relationships. The authors integrate the complexities of
cultural influences (i.e., national and organizational) into an intercultu
ral communication model that is aimed to enhance the understanding of the d
evelopment of relationship quality The model developed can serve as a stand
ardized intercultural communication process for organizations to employ wit
hin their global networks. The authors identify and address four determinan
ts of relationship quality: cultural understanding, communication competenc
e, cultural interaction, and communication interaction. The model provides
a better understanding of the complexity of intercultural communication for
relationship development in global interorganizational networks.