Executive insights: An intercultural communication model for use in globalinterorganizational networks

Global competitiveness is predicated on creating strong interorganizational networks. Successful development and administration of interorganizational networks is derived from effective intercultural communication efforts foc used on developing relationships. The authors integrate the complexities of cultural influences (i.e., national and organizational) into an intercultu ral communication model that is aimed to enhance the understanding of the d evelopment of relationship quality The model developed can serve as a stand ardized intercultural communication process for organizations to employ wit hin their global networks. The authors identify and address four determinan ts of relationship quality: cultural understanding, communication competenc e, cultural interaction, and communication interaction. The model provides a better understanding of the complexity of intercultural communication for relationship development in global interorganizational networks.