Evaluation of baby advocate, a childhood immunization reminder system

Childhood immunizations, based on CDC recommendations, are recognized as a cost effective and health promoting practice. However, ensuring full immuni zation requires a longterm commitment on the part of parents and providers. This article describes a program at Advocate Health care to increase the p ercentage of children fully immunized at two years to 90%. Termed Baby Advo cate, the program uses a mailed reminder system that includes vaccine and g rowth and developement information along with gifts and incentives. Volume, satisfaction and immunization status data are presented.