The authors examined 2 ways reward might increase creativity. First, reward
contingent on creativity might increase extrinsic motivation. Studies 1 an
d 2 found that repeatedly giving preadolescent students reward for creative
performance in 1 task increased their creativity in subsequent tasks. Stud
y 3 reported that reward promised for creativity increased college students
' creative task performance. Second, expected reward for high performance m
ight increase creativity by enhancing perceived self-determination and, the
refore, intrinsic task interest. Study 4 found that employees' intrinsic jo
b interest mediated a positive relationship between expected reward for hig
h performance and creative suggestions offered at work. Study 5 found that
employees' perceived self-determination mediated a positive relationship be
tween expected reward for high performance and the creativity of anonymous
suggestions for helping the organization.