We analyse several product measures in the space of mixed quantum states. I
n particular, we study measures induced by the operation of partial tracing
. The natural, rotationally invariant measure on the set of all pure states
of a N x K composite system, induces a unique measure in the space of N x
N mixed states (or in the space of K x K mixed states, if the reduction tak
es place with respect to the first subsystem). For K = N the induced measur
e is equal to the Hilbert-Schmidt measure, which is shown to coincide with
the measure induced by singular values of non-Hermitian random Gaussian mat
rices pertaining to the Ginibre ensemble. We compute several, averages with
respect to this measure and show that the mean entanglement of N x N pure
states behaves as ln N - 1/2.