Preference for consistency (PFC) refers to the value some people place on p
otential human characteristics such as stability, predictability, and relia
bility. Participants scoring high or low on the PFC Scale [Cialdini, R. B.,
Trost, M. R., & Newsom, J. T.(1995). Preference for consistency: The devel
opment of a valid measure and the discovery of surprising behavioral implic
ations. Journal of Personality and Social Psychology, 69, 318-328.] respond
ed to a scenario in which they were stood-up by a friend. The scenario incl
uded either a good reason for being stood-up (sufficient justification) or
a poor reason (insufficient justification). In accord with predictions deri
ved from cognitive dissonance theory [Festinger, (1957). A theory of cognit
ive dissonance. Stanford, CA: Stanford University Press], insufficient just
ification participants derogated the friend more than sufficient participan
ts, but this effect was stronger for high PFC participants than for low PFC
s. In addition, insufficient participants reported that they were more offe
nded for being stood-up than did sufficient participants. Interestingly, hi
gh PFCs reported more offense than low PFCs, even under sufficient justific
ation. These results provide strong support for the validity of the PFC con
struct in general and for the Cialdini et al. scale in particular. (C) 2001
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