A molecular description of the mesomorphic behaviour of globular supermolec
ules of radial dendritic architecture is presented. It is based on coarse g
rained structural and conformational features, namely, anisometry of the ov
erall shape, submolecular partitioning of the interactions and non-convexit
y of the supermolecular surface. The relevance of these features to conform
ational phase transitions, orientational ordering, layering and microsegreg
ation phenomena in ordered fluid phases is studied using density functional
theory of deformable bodies and Monte Carlo simulations of rigid fan molec
ules. Orientationally ordered and layered phases are found, both in theory
and simulation, even in the absence of significant overall shape anisometry
.