The brain is able to adapt rapidly and continually to the surrounding envir
onment, becoming increasingly sensitive to important and frequently encount
ered stimuli(1-4). It is often claimed that this adaptive learning is highl
y task-specific, that is, we become more sensitive to the critical signals
in the tasks we attend to(5-15). Here, we show a new type of perceptual lea
rning, which occurs without attention, without awareness and without any ta
sk relevance. Subjects were repeatedly presented with a background motion s
ignal so weak that its direction was not visible; the invisible motion was
an irrelevant background to the central task that engaged the subject's att
ention. Despite being below the threshold of visibility and being irrelevan
t to the central task, the repetitive exposure improved performance specifi
cally for the direction of the exposed motion when tested in a subsequent s
uprathreshold test. These results suggest that a frequently presented featu
re sensitizes the visual system merely owing to its frequency, not its rele
vance or salience.