Ischaemic heart disease, the largest cause of death worldwide, is rapidly b
ecoming a major threat in low- and middle-income countries. Experience in a
variety of populations has demonstrated that lowering certain risk factors
, such as hypertension and hypercholesterolaemia, reduces illness and death
s from cardiovascular diseases. A dual approach is recommended: screening a
nd intervening in cases of relatively high risk, while fostering population
-wide preventive activities. This is both feasible and affordable. Now is t
he time to make such efforts.