Commercial pressures are placing demands on the designer to provide solutio
ns which are fit for purpose for all user groups. The needs of these groups
can vary significantly yet inclusive design of mainstream products and wor
k equipment remains a top priority. This paper is not an academic review of
current theories of inclusive design methodologies. Rather, it explores th
e ergonomics contribution to the design process, the pitfalls to be avoided
and suggests ways of avoiding them. Specifically, the needs of the Third A
ge are considered with their increasingly important requirements within the
workplace and beyond. The authors contest that a user-centred approach is
at the heart of achieving inclusive design; expecting the designer to apply
ergonomics data without understanding user needs is unlikely to yield fit-
for-purpose products. (C) 2001 Academic Press.