Following South Africa's transition from apartheid to majority rule, the co
untry's new government declared its intention to implement a macro-developm
ent approach, known as the Reconstruction and Development Programme, which
would promote economic growth and, at the same time, raise the standards of
living of the country's impoverished majority. This programme was accompan
ied by the publication of a White Paper on developmental social welfare. Bo
th give expression to social development ideas which had previously been po
pular in international circles and which were being resurrected by the 1995
United Nations World Summit. This article discusses South Africa's engagem
ent with social development and examines the challenges facing its attempts
to implement this approach. The lessons learned from South Africa's experi
ence of formulating and implementing social development policies and progra
mmes can inform similar efforts elsewhere.