A major weapon in Canada's CO2-emissions reduction arsenal is reliance on m
oral suasion and voluntary action. In this regard, the Voluntary Challenge
and Registry (VCR) program constitutes a major effort to encourage industri
al firms to reduce their greenhouse gas emissions. In this paper, we begin
by providing a critical review of Canadian climate change policy and Canada
's international commitments. We then investigate the effectiveness of Cana
dian policies by analyzing a survey of industrial firms, examining factors
that determine firms' familiarity with, participation in and commitment to
the VCR program, and their stated potential to reduce emissions by 2008-201
2 (Kyoto's commitment period). Results indicate that voluntary programs are
unlikely to make a significant contribution to emissions reduction, with i
ndustrial firms indicating that, on average, they plan to reduce emissions
by some 1-2% below their 1990 level under the current policy approach, much
lower than Canada's 6% reduction target.