We discuss the localization behavior of quantum particles in a one-dimensio
nal Anderson model with self-af fine random potentials, characterized by a
Hurst exponent H>0. Depending on H and energy E, a new type of "strong" loc
alization can occur, where all states are localized in a way different from
the regular Anderson localized states. Using scaling arguments, we derive
an analytical expression for the phase diagram and test it by numerical cal
culations. Finally, we consider a somewhat related model where the variance
of the potential fluctuations is kept fixed for all system sizes L and a t
ransition between localized and apparently extended states has been reporte
d.