This article explores the extent to which the potential impact of the natio
nal minimum wage might differ in rural areas. Using pre-1999 data from the
British Household Panel Survey, a number of dimensions of the policy's pote
ntial impact in rural areas are considered, in particular, the number of wo
rkers affected, their typical characteristics, and the effects on pay inequ
ality and household income distribution. The results show that for the majo
rity of rural areas that are accessible to urban labour markets, the impact
is likely to be broadly similar. In contrast, the potential impacts, and p
articularly the distributional effects, of the national minimum wage are fo
und to be greatest in remoter rural areas.