Acronym acrimony - Do whimsical names encourage sales over science?

Authors
Goodman, B
Citation
B. Goodman, Acronym acrimony - Do whimsical names encourage sales over science?, SCI AM, 285(5), 2001, pp. 21-21
Categorie Soggetti
Multidisciplinary,Multidisciplinary,Multidisciplinary,"Engineering Management /General
Journal title
SCIENTIFIC AMERICAN
ISSN journal
00368733 → ACNP
Volume
285
Issue
5
Year of publication
2001
Pages
21 - 21
Database
ISI
SICI code
0036-8733(200111)285:5<21:AA-DWN>2.0.ZU;2-H