Spectral lines formed in stellar winds from OB stars are observed to exhibi
t profile variations. Discrete Absorption Components (DACs) show a remarkab
ly slow wavelength drift with time. In a straightforward interpretation, th
is is in sharp contradiction to the steep velocity law predicted by the rad
iation-driven wind theory, and by semi-empirical profile fitting. In the pr
esent paper we re-discuss the interpretation of the drift rate. We show tha
t the Co-rotating Interaction Region (CIR) model for the formation of DACs
does not explain their slow drift rate as a consequence of rotation. On the
contrary, the apparent acceleration of a spectral CIR feature is even high
er than for the corresponding kinematical model without rotation. However,
the observations can be understood by distinguishing between the velocity f
ield of the matter ow, and the velocity law for the motion of the patterns
in which the DAC features are formed. If the latter propagate upstream agai
nst the matter ow, the resulting wavelength drift mimics a much slower acce
leration although the matter is moving fast. Additional to the DACs, a seco
nd type of recurrent structures is present in observed OB star spectra, the
so-called modulations. In contrast to the DACs, these structures show a st
eep acceleration compatible with the theoretically predicted velocity law.
We see only two possible consistent scenarios. Either, the wind is accelera
ted fast, and the modulations are formed in advected structures, while the
DACs come from structures which are propagating upstream. Or, alternatively
, steep and shallow velocity laws may co-exist at the same time in differen
t spatial regions or directions of the wind.