Everybody knows the phenomena summarized with the term attention: conc
entration, focalization, limitation, selection, and intensification (s
ee, e.g., James, 1890/1950). The explanation of these phenomena is, ho
wever, a different matter. Problems easily arise with regard to what h
as to be explained and with regard to the style of explanation. A prob
lem of the first kind is the ''methodology of 'bad focus' '': the expl
anation starts with and is fixated on an intuitively striking but none
ssential behavioral feature or cognitive achievement. A problem of the
second kind is a ''virtus dormitiva'' explanation: the explanation st
arts with emphasizing one aspect of the observed phenomena, the emphas
ized aspect receives an interesting and suggestive name, and that name
with its connotations is used as a concept in the explanation. At the
start of contemporary, behavior-based, information processing psychol
ogy, a virtus dormitiva explanation infiltrated the functional account
s of the phenomena of attention; the empirical observation that people
show performance limitations was translated into the theoretical conc
ept of a communication channel with a limited capacity. That limited c
apacity notion became the core concept in what can be called the stand
ard theory of attention. This standard theory of attention faced sever
e difficulties in explaining the guidance of attention by the informat
ion processor's goals and intentions. Subsequent modifications, concer
ned with removing these difficulties, revealed that selection, guided
by goals and intentions, is the essential behavioral feature and that
the observed performance limitations are a result of this selection. S
o, the limited capacity theorizing was not only plagued by a virtus do
rmitiva explanation, it also suffered from the methodology of bad focu
s. (C) 1997 Academic Press.