We have applied the 45 degrees reflectometry for the first the to study exc
iton-polaritons in quantum wells. The 45 degrees reflectometry is a new pol
arization-modulation technique, which is based on the measurement of the di
fference (R-p-R-s(2)) between the p-polarization reflectivity (R-p) and the
squared s-polarization reflectivity (R-s(2)) at an angle of incidence of 4
5 degrees. We show that R-p-R-s(2) spectra may provide qualitatively new in
formation on the exciton-polariton modes in a quantum well. These optical s
pectra turn out to be very sensitive to the zeros of the dielectric functio
n along the quantum-well growth direction and, therefore, allow to identify
the resonances associated with the Z exciton-polariton mode. We demonstrat
e that 45 degrees reflectometry could be a powerful tool for studying Z exc
iton-polariton modes in near-surface quantum wells, which are difficult to
observe in simple spectra of reflectivity R-p.